App Store Optimization

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With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s important to understand the various methods for marketing your app.

We’d like to share with you one very important  technique that continues to be overlooked by most – app store optimization (or ASO for short).

[/vc_column_text][/vc_column][vc_column width=”1/2″][iconbox type=”9″ icon_title=”Order ASO service” iconbox_content=”Order ASO service for your iphone app, click on this link and place on order. We will start optimizing it right away.” icon_link_text=”Order ASO” icon_link_url=”#” link_color=”#1395d1″ icon_name=”sl-basket-loaded”][/vc_column][/vc_row][vc_row][vc_column][distance][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][subtitle subtitle_content=”What is ASO?“][vc_column_text css_animation=”right-to-left”]

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action. 

Also, the ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. When you learn more about which keywords are being used, you will have a better understanding of the language of your potential customers – a crucial piece of any marketing plan – and you can home in on your keyword choices.

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

[/vc_column_text][/vc_column][vc_column width=”1/2″][subtitle subtitle_content=”App Discovery Methods
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Order ASO Service

Optimize your IOS app for App store and get more downloads.[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”alignright” width=”1/2″][button shape=”rounded” btn_content=”Order” color=”gray” size=”medium” icon=”sl-basket-loaded”][/vc_column_inner][/vc_row_inner][distance type=”2″][/vc_column][/vc_row][vc_row][vc_column][distance][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_tta_tabs][vc_tta_section i_icon_fontawesome=”fa fa-hand-pointer-o” title=”Main Factors” tab_id=”1467025691762-f7c12164-5b47″ add_icon=”true”][vc_column_text css_animation=”left-to-right”][list-ul type=”plus”][li-row]

Title – The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.

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Keywords – To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week.

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* In addition to being the most important factors for ASO, the fact that the title and keywords can be modified easily means that you can regularly optimize them.

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[list-ul type=”plus”][li-row]Total # of Downloads – Your number of downloads are extremely important to ASO, but you don’t have complete control over them. [/li-row][/list-ul]

[list-ul type=”plus”][li-row]Ratings and Reviews – Also important and difficult to control. However, there are ways to incentivize happy users to rate and review.[/li-row][/list-ul]

* Above factors are the most important as these factors will help others to download app, we at AAPTA – will help you with all important factors of ASO to get top rankings for your IOS APP.

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