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IOS APP Marketing - ASO

With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s important to understand the various methods for marketing your app.

We’d like to share with you one very important  technique that continues to be overlooked by most – app store optimization (or ASO for short).

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What is ASO?

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action. 

Also, the ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. When you learn more about which keywords are being used, you will have a better understanding of the language of your potential customers – a crucial piece of any marketing plan – and you can home in on your keyword choices.

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

App Discovery Methods

Browsing in App Store 40%
Friends & Family 20%
Top Lists on APP Store 10%
Apps already installed 5%
Social Media sites 15%
Paper Ads, TV Ads, Magazines, Blogs, 5%
Online Ads, Search Engines 5%

* Above estimates are based on different analysis reports from different website sources. How ever these can be bit less or more, these are just comparative figures and does not depict actual percentages.

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Optimize your IOS app for App store and get more downloads.

  • Title – The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.

  • Keywords – To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week.

* In addition to being the most important factors for ASO, the fact that the title and keywords can be modified easily means that you can regularly optimize them.

  • Total # of Downloads – Your number of downloads are extremely important to ASO, but you don’t have complete control over them. 

  • Ratings and Reviews – Also important and difficult to control. However, there are ways to incentivize happy users to rate and review.

* Above factors are the most important as these factors will help others to download app, we at AAPTA – will help you with all important factors of ASO to get top rankings for your IOS APP.