From manufacturing partnership to own-label D2C — 3-week launch, 4,200 SKUs, 12× order volume in 18 months
A Mumbai-based skincare founder wanted to go direct-to-consumer after five years of selling through marketplaces. She had 50 SKUs, a clear brand, a manufacturing partner, and exactly one month before a big PR moment she wanted the store live for.
We built the site in three weeks on a custom WooCommerce theme. Razorpay (with COD, UPI, saved cards, EMI), Shiprocket for pan-India fulfilment, GST-compliant invoicing, Google Shopping feed, and an abandoned-cart email flow via Klaviyo. Launched two days before the PR hit.
18 months later the catalogue has grown to 4,200 SKUs, order volume is up 12× from launch month, abandoned-cart recovery is consistently over 28%, and the site has never missed an hour of uptime. She's still on our care plan and we've added a subscription flow, a loyalty module, and a B2B bulk-order portal along the way.
