₹40k/mo in Shopify fees, zero GST compliance, 6-week migration to WooCommerce with zero rank loss
A D2C brand in Bangalore was paying ₹40,000/month in Shopify per-transaction fees and fighting Shopify's limits on GST-compliant invoicing for Indian buyers. They wanted out. But they had 12,000 SKUs, 8 years of blog content, active Google Shopping campaigns, and couldn't afford a single hour offline.
We ran a 6-week migration. Full Shopify export, WooCommerce staging build with a custom theme matching their Shopify design exactly, Razorpay integration with saved cards, Shiprocket for fulfilment, a custom GST invoicing module, and 12,400 one-to-one 301 redirects mapped from Shopify URLs to the new WooCommerce URLs.
Cutover happened on a Tuesday at 3am IST — their lowest-traffic window. The old Shopify store stayed live on a subdomain for 60 days as a safety net. Zero downtime in reality. Within 90 days their Google Shopping feed was fully healthy on the new site, checkout conversion was up 34%, and they were saving ₹36,000/month versus Shopify fees.