Christy is a growth consultant and operations strategist with 7+ years of experience helping businesses build the systems that make growth repeatable. She joined Aapta as a Digital Partner focused on Growth & Partnerships — matching clients to the right services, then building the AI and automation layer that keeps growth from plateauing.
Currently Director of Operations at Xtale, she leads data-driven campaign design, CRM optimisation, and the systems that let teams grow without growing the payroll. In parallel, she's consulted independently for over six years — streamlining marketing ops, mapping customer journeys end-to-end, and building automation that replaces the work nobody has time for.
Her work reaches beyond pure growth. As an IB PYP Facilitator at Hiranandani Upscale School, she teaches kids the same skill she uses with clients: turn messy systems into clear ones. She's also worked on sales and marketing strategy for life-sciences clients — including projects alongside Dassault Systèmes BIOVIA — so the “AI for business” pitch isn't theoretical for her.
What Christy is best at: taking fragmented, manual, duct-taped processes and turning them into real automated engines. If your sales, marketing and ops are three spreadsheets pretending to talk, she's the person to bring them into one system that works while you sleep.
How I help
I work with Aapta clients on the what happens after the new website ships problem:
- Mapping your revenue process — where leads enter, where they stall, where they drop off.
- Picking the right automation stack — n8n, Zapier, Pabbly, CRM automation, or something custom. I'll tell you which one fits your team, not the other way around.
- Connecting tools you already have — HubSpot, Airtable, WhatsApp, Stripe, your CRM — so data flows cleanly between them instead of living in five disconnected tabs.
- Handing you a running system — not a deck, not a sandbox, a production workflow your team uses from day one.
What I care about
Systems that actually scale. I've seen too many businesses blocked at the same ₹1–3 Cr ARR ceiling because their ops can't handle more volume. Fixing that rarely needs a new team — it usually needs four or five automations connecting the tools you're already paying for.
Working with me
Most engagements start with a 30-minute audit call. I'll ask what's repeatable, what's breaking, and what's eating the most hours. If there's an obvious growth-ops gap we can fix in a fixed-scope sprint, we go. If you need something bigger, we plan it together with the Aapta team.
