Prashanth is a growth strategist and business consultant with 17+ years of experience helping B2B and D2C companies grow revenue through automation, AI systems, and data-backed go-to-market work. He joined Aapta as one of our first Digital Partners — the person most new clients talk to first.
Alongside Aapta, he's a Partner at Touch Sky Management Services LLP, where he works with growth-stage companies to design scalable systems, reshape how sales and operations run, and build the automation layer that lets revenue grow without adding headcount. His work sits across sales, marketing and technology — three things that usually live in three different teams — so he tends to catch the problems that fall between them.
Over the years he's delivered multi-million rupee revenue growth and cost savings for clients by pairing clear strategy with hands-on execution. Earlier he led end-to-end delivery and client engagements as Vice President of Marketing; before that, drove measurable outcomes as a Senior Consultant. He's worked across SaaS, CRM, EdTech, real estate and healthcare e-commerce. Highlights: leading product strategy and GTM for CRM platforms, running performance marketing campaigns that moved market share, and closing high-value deals in crowded markets.
What gets him out of bed is helping founders who are stuck on the same three problems: inconsistent sales, operations that break at scale, and no predictable way to grow. His approach is to line up strategy, technology and execution so the revenue engine becomes repeatable — not reliant on one heroic salesperson or a last-minute ad push.
How I help
When a new client reaches out, I'm usually the first person they talk to. What that means in practice:
- Understand what you're really trying to solve — most briefs describe the symptom, not the problem. I ask until we know which is which.
- Match the right service to the right outcome — WordPress vs custom build, maintenance vs rebuild, SEO vs paid — I'll walk you through the trade-offs and tell you what I'd actually do in your shoes.
- Coordinate with the Aapta team — once we agree on the work, I stay in the loop so nothing gets lost between you, the developer, the designer and the ops side.
- Stay with you after launch — same person you called about the project. I don't disappear once the invoice is paid.
What I care about
Getting it right the first time. I'd rather tell a client "that's not worth doing" than sell them something that won't move the needle. Good work compounds. Bad work follows you around for years.
Working with me
I cover India, US and UK hours based on client need. Easiest way to start is a 15-minute intro call. I'll ask what you're building, what's stuck, and whether Aapta is the right team for it. If we are, we'll map out a plan. If we aren't, I'll tell you who I'd send you to instead.
