I am a Growth Strategist and Business Consultant with 17+ years of experience helping B2B and D2C businesses build repeatable, scalable revenue engines. I work with entrepreneurs, family-run businesses, and solopreneurs - and I have had the privilege of serving across 12 industries, from fashion and seafood to NGOs, furniture, EdTech, real estate, SaaS, healthcare e-commerce and more.
My work sits at the intersection of three things that usually live in three different silos: strategy, technology, and execution. I work with the entrepreneur, their core team, and their processes - because growth is never just a marketing problem or a sales problem. It is a systems problem.
I am a strong believer that numbers do not lie. My approach begins with rigorous analysis - converting raw data into meaningful metrics - and then building strategies that are grounded in reality, not aspiration. I also believe: "If it was that easy, everyone would have done it." That mindset keeps me honest with clients and with myself.
Over the years I have delivered multi-million rupee revenue growth and cost savings for clients by pairing clear strategy with hands-on execution. My engagements have included one of the largest NGOs in India, one of the largest family businesses in the fashion industry in Karnataka (New Sudarshan Silks), a B2B seafood brand, a furniture brand, and many others.
What gets me out of bed is helping founders who are stuck on the same three problems: inconsistent sales, operations that break at scale, and no predictable path to growth. I help them line up strategy, technology, and execution so that revenue becomes repeatable - not dependent on one heroic salesperson or a last-minute campaign.
What I do
I work with growth-stage companies and founder-led businesses to:
- Design scalable systems that allow revenue to grow without proportionally adding headcount
- Reshape how sales and operations run - end-to-end, not just the top of the funnel
- Build the automation layer that eliminates manual bottlenecks and leakage
- Translate data and numbers into actionable metrics, scorecards, and growth strategies
- Develop and strengthen core teams through coaching and accountability structures
- Align GTM strategy with the actual capacity and stage of the business
Experience
Digital Partner - Client Success · Aapta Solutions
Aapta is a digital services company delivering websites, cloud hosting, and digital marketing for growing businesses across India, the US, and the UK since 2007. As Digital Partner:
- First point of contact for new clients - diagnosing the real problem behind the brief before recommending solutions
- Matching the right service (WordPress vs custom build, SEO vs paid, maintenance vs rebuild) to the right outcome for each client's context
- Coordinating across development, design, and operations to ensure seamless project delivery
- Staying engaged post-launch - same person, same accountability
Partner - Growth & Business Consulting · Touch Sky Management Services LLP
Working with growth-stage companies to design scalable systems, transform sales and operations, and build the automation layer that enables revenue growth without proportional headcount growth:
- Delivered multi-million rupee revenue growth and cost savings across 12 industries
- Served one of India's largest NGOs as Consulting and Coaching partner
- Partnered with New Sudarshan Silks - one of Karnataka's largest family businesses in the fashion industry - on HR, legal, and growth strategy
- Worked across B2B seafood, furniture, EdTech, SaaS, CRM platforms, real estate, and healthcare e-commerce
- Led product strategy and GTM for CRM platforms; ran performance marketing campaigns that shifted market share
- Closed high-value deals in crowded, competitive markets
Earlier roles
As Vice President - Marketing, led end-to-end delivery and client engagements at senior level: managed teams, drove marketing strategy, and created measurable outcomes for clients across sectors. Before that, as Senior Consultant, delivered structured consulting engagements and developed the analytical and strategic frameworks that form the foundation of the current methodology.
Industries served (12+)
Fashion & textiles (D2C and retail) · NGO / non-profit (large-scale operations) · B2B seafood & food processing · Furniture & interior products · SaaS & CRM platforms · EdTech · Real estate · Healthcare e-commerce · Digital services & agencies · Consumer goods (D2C) · Professional services · Manufacturing & trade
My approach
Most briefs describe a symptom, not the root problem. I ask until we know which is which.
"Numbers do not lie." Every engagement begins with data - revenue, costs, pipeline, conversion, capacity. I convert numbers into metrics and metrics into strategy. Not the other way around.
"If it was that easy, everyone would have done it." I don't offer shortcuts. I offer a disciplined process that builds durable competitive advantage - one that compounds over time.
I work at three levels simultaneously: the entrepreneur's mindset and decision-making, the core team's execution capability, and the processes and systems that either enable or constrain both. Real growth requires all three to be aligned.
How I work with clients
I cover India, US, and UK hours based on client need. For new engagements:
- A 15-minute discovery call to understand what you're building and where you're stuck
- Honest assessment of whether my approach is the right fit - I'd rather tell you upfront than waste your time and mine
- A clear plan with defined outcomes before any engagement begins
- Hands-on execution alongside strategy - not a report that lives in a drawer
Skills & competencies
Growth strategy · Business consulting · Business coaching · B2B sales · D2C marketing · GTM strategy · CRM & sales automation · Performance marketing · Revenue metrics & analytics · Process design · Team building & leadership · Client success management · AI & automation systems · WordPress & digital platforms · Negotiation & deal closure · Stakeholder management
Credentials
17+ years of applied learning across 12 industries - the classroom that sharpens strategy fastest.
