B2B SaaS stuck at page 3 for every commercial keyword. 11 months in, #1 rankings on 47 targets and organic now outperforming paid.
A B2B SaaS based in Bengaluru had a WordPress marketing site and six months of flat organic growth. They were ranking on page 3 for their main category keyword, page 4 for their main competitor-comparison keyword, and paying ₹8–12 lakh a month on Google Ads to fill the gap. Their previous SEO agency had them on a 'content-only' retainer — 2 blog posts a month, zero technical work, zero off-page.
We ran a 2-week audit and found the real issues: their schema was implemented for blog posts but not for their product / pricing / comparison pages; their site had 340+ orphan posts from a 2019 content dump; Core Web Vitals were yellow on mobile; and they had 0 high-DR backlinks in the last 24 months because nobody had done outreach. The plugins were fine. The strategy wasn't.
Over 11 months we fixed the technical side in month 1, rebuilt their topic cluster structure around 12 pillar pages in months 2–4, shipped 6–8 new SEO-briefed pieces per month, and ran a steady digital PR campaign that earned 34 high-DR links. By month 11 they were #1 for 47 commercial keywords, organic traffic was 4.2× baseline, and they'd cut paid spend by 60% because the organic side was filling the funnel.
